Combining 40 years of experience in brand strategy and digital growth marketing with AI skills and tools.
Five disciplines running on a single operating system - tap any card to see how we engage, what you get, and how it connects to the rest of the stack.
We define the strategic core of your brand - from positioning and messaging to category advantage and market relevance - so every touchpoint works harder and the brand grows with clarity, consistency, and commercial intent.
We turn ideas into polished, high-velocity prototypes that make concepts tangible fast - helping teams test, align, sell, and refine before committing to full production, with a level of craft that feels closer to product than placeholder.
We build campaign systems with clear objectives, audience logic, channel roles, messaging architecture, and commercial focus - so activity is not just creative and visible, but coordinated to drive reach, response, conversion, and long-term brand momentum.
We continuously improve paid media performance through sharper targeting, creative testing, bidding refinement, audience learning, and landing page alignment - helping campaigns reduce waste, improve returns, and convert more of the right people over time.
We turn fragmented data into decision-ready insight through smarter tracking, clearer dashboards, and focused interpretation - giving teams a stronger view of what is working, what is not, and where to act next for better growth outcomes.
Patrick brings 20+ years of senior experience across brand strategy, digital marketing, software innovation, and growth leadership - combining high-level strategic thinking with deep digital execution.
His work spans leading multinational and local brands including Unilever (Axe, Dove, Knorr), Emeris, Vega, RCL, SAB Miller, and Tiger Brands. Beyond blue-chip consulting, he has founded and launched digital ventures of his own - uWina and X&Go - building commercial platforms used by global clients in fintech, telco, pharma, market research and FMCG.
This gives him a rare mix: the strategic discipline of a senior brand leader with the commercial instinct and execution focus of a founder. He has also developed a strong voice in the market around AI, digital transformation, and the future of search - positioning him as a partner who understands not only how digital works today, but where it is heading next.
With more than 15 years in digital marketing, Giselle is a seasoned performance specialist across Google Ads, SEO, and paid social - building integrated strategies that deliver measurable business growth.
She began her career at Jellyfish, a recognised pioneer in digital performance marketing, working on campaigns for National Geographic Magazine and the BBC. Since then, she has connected the full funnel - from awareness through to high-intent demand capture - so brands do not just get seen, but get chosen.
Alongside paid media, Giselle brings advanced SEO capability, blending technical excellence with content-led strategy to improve visibility and lead quality. More recently, she has expanded her remit into paid social, leading campaigns for Pearson UK, Esse, and Frys to grow ecommerce performance and improve return on media spend.
A 30-minute working session, no deck, no discovery theatre. You bring the problem. We bring a point of view on where to start.