Privacy Policy
At Pursuit AI Lab, your privacy is important to us. This Privacy Policy explains how Pursuit AI Lab (Pty) Ltd ("Pursuit AI Lab", "we", "our", or "us") collects, uses, discloses, and protects information about you when you use our platform, products, and services (collectively, the "Services"). Please read this policy carefully. By using our Services, you agree to the practices described in this Privacy Policy.
1. Personal information we collect
Information you provide to us
We collect personal information that you voluntarily provide when you register, use, or interact with our Services. This includes:
Your name, email address, phone number, and other contact details you provide when creating an account or reaching out to us.
Information included in your user profile, such as a display name, job title, organisation, and profile photograph.
Records of purchases, subscriptions, and other transactions you complete through our platform, including billing address and invoice details.
Payment card details or other financial information collected via our third-party payment processor. We do not store full card numbers on our servers.
The content of messages you send us through support channels, email, or in-platform feedback forms.
Your preferences regarding marketing communications, including opt-in or opt-out choices and survey responses.
Prompts, outputs, annotations, or other content you create, upload, or generate while using our AI-powered features.
If you apply for a position at Pursuit AI Lab, we collect your CV, cover letter, references, and other information relevant to your application.
Any additional information you choose to share with us, for example through competitions, referral programmes, or community forums.
If you provide information about third parties (for example, referring a colleague), you must ensure you have their consent to share their personal information with us.
Third-party sources
We may receive personal information about you from third parties, including:
- Single sign-on providers (such as Google or Microsoft) when you authenticate through those services.
- Payment processors that confirm the status of a transaction.
- Analytics and advertising partners that provide aggregated insights about how users interact with our marketing.
- Publicly available sources, such as professional networking profiles, where relevant to a business relationship.
- Referral partners or resellers who introduce you to our Services.
Automatic data collection
When you interact with our Services, we and our service providers automatically collect certain technical information, including:
- IP address, browser type and version, operating system, and device identifiers.
- Pages viewed, features used, time spent, and navigation paths within the platform.
- Referral URLs and search queries that brought you to our site.
- Error logs, crash reports, and performance metrics used to maintain and improve the Services.
- Approximate geographic location derived from your IP address.
Tracking technologies
Cookies. We use first-party and third-party cookies to remember your preferences, maintain your session, and gather analytics data. You can control cookie settings through your browser; however, disabling certain cookies may affect the functionality of our Services.
Local storage. We may use browser local storage to store settings and session tokens for a faster, more personalised experience.
Web beacons. We may embed small transparent images in emails and web pages to confirm delivery, measure engagement, and track whether links have been clicked.
2. How we use your personal information
Service delivery and operations
We use your information to create and manage your account, provide access to the features you have subscribed to, process payments, send transactional communications (such as receipts and service updates), and provide customer support. This processing is necessary for the performance of our contract with you.
Research and development
We may use aggregated or de-identified data, as well as certain usage data, to understand how our Services are used, identify opportunities for improvement, develop new features, and conduct internal research. Where we use personal data for this purpose, we do so on the basis of our legitimate interest in improving and growing our Services.
Marketing and communications
With your consent, or where we have a legitimate interest, we may send you newsletters, product announcements, event invitations, and other promotional materials. You may opt out of marketing communications at any time by following the unsubscribe link in any email or by contacting us directly.
Legal compliance and protection
We may use your information to comply with applicable laws and regulations, respond to legal process or government inquiries, enforce our agreements, detect and prevent fraud, and protect the rights, property, and safety of Pursuit AI Lab, our users, and the public.
With your consent
Where we rely on your consent as the legal basis for processing, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
3. How we share your personal information
We do not sell your personal information. We may share your information in the following circumstances:
4. Your choices
Access and update. You may access and update much of your personal information directly through your account settings. If you need further assistance, please contact us at the details below.
Opt out of marketing. You may opt out of receiving promotional emails from us by clicking the "unsubscribe" link at the bottom of any such email, or by contacting us. Please note that you will continue to receive transactional communications related to your account.
Mobile push notifications. If you have enabled push notifications in our mobile application, you can disable them at any time through your device settings.
Cookies. Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies or to alert you when cookies are being sent. Note that some features of our Services may not function correctly if cookies are disabled.
Do Not Track. Some browsers include a "Do Not Track" feature. Our Services do not currently respond to Do Not Track signals. We will update this policy if our practices change.
5. Other sites and services
Our Services may contain links to third-party websites and services. We are not responsible for the privacy practices of those third parties. We encourage you to read the privacy policies of any third-party services you visit. This Privacy Policy applies only to information collected by Pursuit AI Lab.
6. Security
We implement industry-standard technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, and destruction. These include encryption in transit and at rest, access controls, regular security assessments, and incident response procedures. However, no security system is impenetrable, and we cannot guarantee the absolute security of your information.
7. International data transfer
Pursuit AI Lab is incorporated in South Africa. Some of our service providers are located in other countries, including the United States. When we transfer personal information outside of South Africa, we do so in accordance with the Protection of Personal Information Act, 2013 (POPIA) and applicable data protection law. Where required, we rely on appropriate safeguards such as standard contractual clauses or equivalent protections to ensure your data remains protected.
8. Children and Teens
Our Services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. For users between the ages of 13 and 17, we recommend that a parent or guardian review this Privacy Policy. If we become aware that we have inadvertently collected personal information from a child under 13 without appropriate consent, we will take steps to delete that information promptly. Please contact us if you believe we may have collected information from a minor.
9. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by email (using the address associated with your account) or by posting a prominent notice in the platform prior to the change becoming effective. Your continued use of the Services after any update constitutes acceptance of the revised policy. We encourage you to review this page periodically.
10. How to contact us
If you have questions, concerns, or requests relating to this Privacy Policy or your personal information, please reach out to us:
Pursuit AI Lab (Pty) Ltd
Email: privacy@pursuit.so
Website: pursuit.so/legal/privacy-policy
Registered in South Africa
We aim to respond to all privacy-related enquiries within 5 business days. For requests related to your rights under POPIA, we will respond within 30 calendar days as required by law.